South Shore Trails Stat Report

Trying something a little different 🙂 We thought it could be fun to share some of the facts and figures around South Shore Trails. We have never had a single paid advertiser. Our focus has always been on just getting people the content that they need.

What we are going to share with you:

  • Top 10 pages
  • Overall traffic growth in 2020
  • Where do visitors come from
  • Mobile v Desktop

Top 10 pages by views

Clearly paddling season is coming around the corner… our listing of kayak spots was up over 300 from the prior month.

Page Town Diff to April
1 Trail Listing +36%
2 Homepage +46%
3 Covid Trail Safety -4%
4 Turkey Hill Hingham, Cohasset +416%
5 Bay Farm  Duxbury, Kingston +50%
6 3rd Cliff Spit Boardwalk Scituate +128%
7 Trail Map +27%
8 Kayak Launch Spots +351%
9 Bare Cove Park Hingham +104%
10 AJ Memorial Trail  Scituate +194%

Overall Traffic

While we have always felt we provide a community benefit, it is a clear story in the website traffic growth compared to 2019.

Where does the traffic come from?

Since we don’t pay for ads generally, all the traffic is really just natural. Over the course of time Facebook has become less of a traffic driver for South Shore Trails. We certainly get a fair bit of traffic from it, but a couple years back social used to be upwards of 70% of our traffic. 

The real difference is not a drop in social traffic but rather a great improvement in our SEO and search result placement. 

On the go visitors

We love that most of the users visit us on mobile! 

Spring Update

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There are few things more refreshing and relaxing than a sunny Spring day – and very thankful for each of them recently! We’ve taken the opportunity to dig more in the yard, prep the garden for veggies, and take in the beautiful Pink Super Moon from the beach.

What’s in this letter:

  • Covid trail safety

  • Fun Home-based Ideas

  • Trail Closure Updates

  • Free advertising for a local business!

We hope you are all managing to keep spirits high and healthy. We can’t wait to explore with you again soon. If you have any suggestions for content or website improvements, please let us know. We want to be the best we can be for you.

Enjoy your fresh air and fun adventures!

P.S. We are up to 200 trails on the site! Share your favorite in our Facebook group.


 

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COVID trail safety

One challenge we all face right now is how to enjoy the outdoors responsibly during this civil state of emergency related to COVID. Fresh air is great for everyone, but it is important that we stay safe and take care of nature.

Here are a few tips on how you can get some fresh air while being smart, staying safe, and sticking close to home. 

Fresh ideas for fun at home

Just because you are home doesn’t mean the fun and outdoor inspired activities have to cease :-). We’ve curated a couple ideas that might be enticing to all ages.

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Additionally, our partners are Mass Audubon and The Trustees are working hard to provide great content for us all to enjoy remotely!

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Trail Closures

Our website has 200+ trails listed… and for some silly reason everyone wants to go to about 10 of them 🙂 We get it. Worlds End, Norris, Daniel Webster, Wompatuck State Park…. All great! But, there are so many others to explore when you need fresh air.

We recently attended a Zoom meeting for many of the South Shore conservation organizations. The situation for each organization is fluid but trust us when we say as a whole they want nothing more than for everyone to be enjoying the great outdoors in a respectful, safe manner.

Trustees

Wildlands Trust

Mass Audubon

Duxbury Beach Preserve

Massachusetts DCR

Mother's Day Gift Ideas

Might be the appropriate gift for nearly anyone in your life right now. We have been living in our Salty Hat. Limited quantity available. 20% of proceeds goes to your town’s food pantry. Shop now!

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Work with South Shore Trails!

Interested in partnering with South Shore Trails? Contact us to talk details. We are looking for partners to feature in upcoming newsletters and trail reviews.

Do you know of a local business that would benefit from getting a free advertising spot on our website? If so, have them reach out to us! Our website traffic has been up 3x in recent weeks – and we’d love to share it.

Newsletter #14

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Happy Spring!

It feels hard to believe that we have officially left Winter behind… maybe it is because of the impending snowy nor’easter? We are absolutely ready to pack up our winter layers and embrace some Spring weather.

The South Shore comes alive in the warmer months. The cherry blossom trees at World’s End are an absolute favorite. We are also itching to check out the new Mass Audubon Tidmarsh Property in Plymouth. In the meantime, let’s continue to embrace our last snowy days. I’m sure we’ll think of them fondly during the first July heatwave.


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Nature Memberships!

No better way to celebrate Spring than joining one of our many non-profit nature organizations! Memberships are a great way to try new trails… and get a good discounts on events.

Learn more here….

Spotlight: Must Follow Accounts!

We find so much inspiration from others sharing their adventures. Sharing is caring – so check out these accounts and maybe you’ll learn something new.

Heather (@_heather__t) // Beautiful outdoor photography. Professed addict of sunrises and sunsets.


@imcndbl1 // Incredible wildlife photography. Beautiful seasonal shots that you won’t see anywhere else. We are huge fans!


Timothy Mollen (@timothymollen) // Recently featured on VisitMA. Photography feels different than other local artists.

 


Newsletter #13

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New Year, New Trails!

Welcome to 2018! Just because it is Winter does not mean you have to stay indoors all day by the fire. There are plenty of great trails along the South Shore that make for wonderful snowy hikes and Winter adventures – especially when you are prepared for the elements! So stock up on the essentials and hit the trails.

We hope that this new year brings wonderful new adventures to each and every one of you. One of the best parts about January is the opportunity to set new goals and aspirations:

(1) Try new trails.

We have 121 trails on the site. You can search by stroller score, town, or dog friendly. Each town offers something different and we love that. (Psst, we think Marshfield is a real home run).

(2) Go to an event! 

A great way to meet new people – or reconnect with an old friend – is to attend an event. There are so many amazing events happening even during the Winter months. Wildlands Trust continues to have great programming throughout the chilly months including a yoga or a potluck dinner.

(3) Always be prepared. 

It is pretty silly to head into nature without the right tools. January is a great time of year to refresh your essentials. So, reassess your trail bag (or fannypack!), pick up some new snacks (we love these RxBars),  or maybe buy a new vest to spruce up your gear.

(4) Support an organization

There are a lot of great town or state trails to enjoy – but with a membership you can get access to even more trails and events. Each organization offers something different but we can guarantee you won’t regret joining either the Trustees, Wildlands Trust or the Audubon Society.

(5) Tell a friend about South Shore Trails. 

We admit it. This one is selfish 🙂 But, the more people that get outside the better and we love to make that happen.

Enjoy your fresh air and fun adventures!


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Best Snow Hikes!

We’ve pulled together a list of great options for your Winter adventures. All of the trails we have noted include good parking – crucial in snowy weather! Grab your big boots, cross-country skis or snowshoes and hit the trails.

Read more …

Spotlight: Must Follow Accounts!

We find so much inspiration from others sharing their adventures. Sharing is caring – so check out these accounts and maybe you’ll learn something new.

Weir River Farm // @weirriverfarm, Facebook

Wonderful local farm in Hingham offering incredible kids events, animals, and access to peaceful trails

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WikeBaby // @wikebaby, website

What’s a “Wike”? Oh, that’s a walk slash hike. A blog about exploring nature with little ones.

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Pete Marotta // @petemarotta

Pete takes incredible pictures exploring Trustees properties across the South Shore and the state

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Newsletter #12

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Happy December!

Hopefully everyone enjoyed the first snow of the season this past weekend. Our trails appear extra magical with a sparkly, white dusting of snow. We are extra excited to revisit some of our favorite trails this winter. They all look so beautiful with autumn leaves…. and totally different covered in white. We love it.

BY THE WAY – If you’ve enjoyed our photography this year, then you will love our 2018 calendars! All featured pictures have been taken by South Shore Trails. There are several editions available but we can also customize an edition just for you! You can also purchase the digital files to print at home. Use Code TRAILS to save 10% on your Etsy order.

Enjoy your fresh air and fun adventures!

P.S. We are up to 121 trails on the site! What’s your favorite?


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Gift Idea:
2018 Desk Calendars!

Grab one of our photo calendars featuring images of outdoor spaces on the South Shore. At under $20, they’re an easy gift with a personal touch. Perfect for anything from stocking stuffers to teacher presents. Choose from 3 options: South Shore, Scituate or Marshfield! Shop now!

Best Trails for Snowshoeing

Are you giving someone snowshoes this year? They are a great gift for all ages and ability levels. Plus, incredibly portable! Here are 6 great trails. They are all easy loops with level terrain and good parking.

  • Wheelright Park – Cohasset // large, wooded paths complete with 1930s skating pond
  • Turkey Hill – Hingham // Although this is a big property, there is a great loop right around the field at the top of the hill
  • Bay Farm – Duxbury // great views of Kingston Bay, might even see some wildlife in the field if you time your visit right
  • Webster Wildlife Sanctuary – Marshfield // very level terrain, great for bird-watching
  • Driftway – Scituate //  best sunset, dusk views. Perfect for taking your next family picture!
  • Norris Reservation – Norwell // views along the North River, potentially the most uneven of the trails suggested

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Are you in a pinch for a gift?  

  • Under $20 Gift Guide // A little something for everyone and at an affordable price
  • 2018 Desk Calendars // Exclusive to South Shore Trails and highlighting all-star South Shore locations
  • Trail Snacks // great stocking stuffers for your trail lover!
  • Trail Essentials // everything you should keep in your fanny pack for a hike.
  • Bird Watchers // Field guides, binoculars, and magazines… oh my.
  • Membership // More than just free admission, memberships include magazine publications, events, and other benefits

Can’t Miss Events?

… for everyone from the nature fanatic, to the historian, to the animal lover! Check out our calendar to see events from The Trustees, Audubon Society, North South River Watershed Association, and more!

Newsletter #11

Happy Thanksgiving!

One of our favorite Thanksgiving traditions is watching families hike together. In the spirit of family walks, we’ve pulled together town by town suggestions to help you stretch your legs and maybe enjoy that second piece of apple pie. All of these trails come with good parking and are dog friendly. Bonus?  We have specifically focused on hidden gems. While everyone is worried about parking at World’s End or Norris Reservation, you’ll be catching up with friends and eating trail snacks.

BY THE WAY – If you’ve enjoyed our photography this year, then you will love our 2018 calendars! All featured pictures have been taken by South Shore Trails. There are several editions available but we can also customize an edition just for you! You can also purchase the digital files to print at home. Use Code TURKEY to save 10% on your Etsy order.

Enjoy your fresh air and fun adventures!

P.S. We are up to 114 trails on the site! What’s your favorite?


Gift Idea:
2018 Desk Calendars!

Have you enjoyed our pictures or Instagram this year? Our calendars are a perfectly affordable gift! Check out our Etsy page to see the options. Shop now!


Cohasset

Hingham

Norwell

  • Stetson Meadows // great for toddlers and up who need to run. good views of the river and kayak access.
  • Jacobs Pond // beautiful pond views and well maintained trails

Scituate

  • Driftway // best sunset, dusk views. Perfect for taking your next family picture!
  • Bates Lane // lots of variety and dog friendly

Marshfield

  • Rexhame Beach // gorgeous and something for everyone. enjoy a walk along the marsh river or along the beach.
  • Nelson Forest // large, wide paths through a well-maintained forest

Duxbury

  • North Hill Marsh // views of a historic cranberry bog and lots of wooded trails.

Can’t Miss Events?

… for everyone from the nature fanatic, to the historian, to the animal lover! Check out our calendar to see events from The Trustees, Audubon Society, North South River Watershed Association, and more!

Newsletter #10

Happy October!

With each passing day of Fall, we find ourselves itching to spend more time outdoors and embracing the season. There are so many great trails on the South Shore – and it feels like we discover new hidden gems every day.

For this edition, we decided to focus solely on Hingham! World’s End and Weir River Farm are hallmark opportunities for the region … but there are also several others! So here’s to celebrating Hingham.

OH- and this newsletter is sponsored by the South Shore Model Railway Club! Want to know more? Check out this Boston Globe article on the history and members. Their annual Fall show is this coming weekend (10/28-29) and you could win 2 tickets. Just follow the directions on this Facebook post!

Enjoy your fresh air and fun adventures!

P.S. We are up to 102 trails on the site! What’s your favorite?


Spotlight Event:
Model Train Show!

It’s an incredibly family friendly event and located in Bare Cove Park. Enjoy a great fall walk in the park, have lunch and let the kids enjoy watching some model trains. Experience one of the largest layouts in the country! Want to win 2 tickets?

Spotlight Trail:
Bare Cove Park

If you haven’t been to Bare Cove Park yet, you are nuts. This place is a GEM. 5+ miles of trails! Stroller & Dog friendly! Plenty of parking!

We recommend stretching your legs here and then filling your stomach with something tasty nearby.

Bare Cove Park Hingham

Looking for more places to explore in Hingham?

We also love Turkey Hill, Stodder Neck, and Eel River Woods.


Meet the Sponsor!

SSMRC was founded in the 1930s and is one of the largest model train layouts in the country! The Spring and Fall open house shows are perfect for families. Kids love the creative train displays and parents love the wholesome, wallet friendly entertainment.

Can’t Miss Events?

… for everyone from the nature fanatic, to the historian, to the animal lover! Check out our calendar to see events from The Trustees, Audubon Society, North South River Watershed Association, and more!

Newsletter #9

Welcome to Fall!

We are a few weeks into the season at this point … but still savoring some amazing warm weather. It feels like the best of both worlds. Our community has grown so much over the past few months and we are beyond excited about it! 

Curious what other people are reading? Here are the top 5 posts for the past two months:

  1. Minot Kayak Ramp // Scituate
  2. Rexhame Beach // Marshfield
  3. Our Favorite Trail Snacks
  4. Driftway Rail bed Trail // Scituate
  5. Our Trail Essentials

Do you have a favorite trail that others should know about? Chime in on Facebook and we’ll get a trail review post up. 

Enjoy your fresh air and fun adventures!

New Site Feature!

We added a great new chat feature to the site! Got a question about a trail, need a recommendation, or just want to say hi?

Click that blue box on the webpage and we’ll help you out!

Fogg Forest Norwell

Spotlight Trail:
Fogg Forest in Norwell

You most likely have driven past hidden trails every weekend on your way to Trader Joes. Fogg Forest is a perfect example. Located along Rt 123 outside of Norwell center, the trail entrance is located at the back of a larger field complete with picnic tables. 

Can’t Miss Events?

… for everyone from the nature fanatic, to the historian, to the animal lover! Check out our calendar to see events from The Trustees, Audubon Society, North South River Watershed Association, and more!

Newsletter #8

Summer is here!

Is everyone having an incredible summer? We certainly are.

We can’t get enough of the great outdoors… despite this muggy heat recently. In honor of such an occasion, we wanted to highlight some great trails that we think hit the spot for a nice Summer day. Hot tip for staying cool? Try to get your activity in early in the day.  Not only will you have the place to yourself (most likely) but you’ll also beat the heat. Win win.

But whether you are enjoying one of our spotlight trails or unique events … be sure to keep tick safety and trail essentials in mind! 

Enjoy your fresh air and fun adventures!

P.S. Have you seen the story about this guy who found a 200 year old shipwreck in Scituate? 

North River Audubon / Marshfield
Great for families, solo hikers and bird watchers. You’ll love catching the ocean breeze from the dock overlooking the North River! Amazing event schedule is a worth a good look.

Sumner Smith Overlook / Cohasset
Super short trail. Super amazing view. Maybe bring a picnic lunch and enjoy Cohasset Harbor while you eat? All children need to be supervised for safety.

Worlds End / Hingham
With a well-timed visit, it is possible to avoid a full parking lot. Check their Twitter feed for updates… and absolutely bring some water with you. You can put in some decent miles at Worlds End

AJ Memorial Trail / Scituate
Perfect time of day to visit? End of the day. Great trails along the marsh and river. Bonus? Your dogs are welcome!

John Little Trail / Marshfield
The most woodsy of all our recommendations but we can’t resist a visit all year long. You absolutely will want to do a tick check after but we love the view from the dock.

Can’t Miss Events?

… for everyone from the nature fanatic, to the historian, to the animal lover! Check out our calendar to see events from The Trustees, Audubon Society, North South River Watershed Association, and more!

Newsletter #7

Summer is here!

In the blink of an eye, we have Summer! In our last newsletter we were venting about the lack of Spring weather … and all the rain. We love the changing of the seasons but also know that just as fast as Summer shows up… it also leaves us. So, let’s all get out there and celebrate why we call the South Shore home!

In the last two weeks, we’ve had some great adventures in between tending to our gardens. While the tomato plants and sunflowers are beginning to take root, we visited with the baby pigs at Weir River Farm. Spoiler alert… they really enjoy the mud. If you haven’t checked out the Weir River Farm meat sale you should. They now have prime beef cuts (ribeye, sirloin, porterhouse), chicken, and farm fresh eggs from another Trustees Farm in Sharon. It’s every Saturday from 11am to 3 pm at the “yellow house”.

Enjoy your fresh air and fun adventures!

P.s. Our most popular posts recently were on the Pratt Trails and Great Brewster Woods. Have you been yet?

Spotlight: Rexhame Beach in Marshfield

With the transition to Summer, we find ourselves running to the ocean to cool off and spend time with friends and family… and in that vein we wanted to call out Rexhame Beach. Rexhame is the perfect place to spend a Summer evening.  Like most town trails, it is dog-friendly but only at certain hours since it’s a public beach. Come after 5pm and only pay $5 to park without a permit. Feels like a win to us. Check out this post to see a little more of the landscape and why we think it could be your new favorite quick hit. 

Can’t Miss Events

… for everyone from the nature fanatic, to the historian, to the animal lover!

  • Open barnyard at Weir River Farm on 6/24
  • Yoga at Couch Beach on 6/24 and 7/1
  • Intro to Outdoor Photography on 6/24
  • Yoga at Wildlands Trust in Plymouth on 6/28
  • Check out a lifesize model of a whale! on 6/28
  • Sunset & Wildlife Photography Workshop on 6/30